The platform is rolling out a updated setting that allows them to lessen the amount of AI-made content appearing in their feeds. This initiative comes as the platform announced that it now features in excess of 1 thousand million AI videos.
Testing and Rollout
The update is undergoing trials over the following weeks before a global launch. This advancement coincides with a surge in AI content, driven by new content generation software.
AI Proliferation Online
Studies have shown that approximately one in 10 of the quickest rising content creators on another major platform exclusively feature content made by AI. A considerable share of this content is considered low-quality AI content, a term for substandard, bulk-generated content that is frequently nonsensical or surreal.
Our research shows that many people like content made with AI tools, from digital art to science explainers, and we aim to offer the community the ability to adjust the amount of that, according to their own choices,” stated a platform representative.
Scale of AI Content
TikTok shared that there are presently 1.3bn videos on its app identified as made with AI. Collectively, over 100 m media items are uploaded to the app each day, making clips made by AI a relatively small portion of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the volume of AI content they watch by using the “manage topic” option in the platform and choosing AI-made media. Further subjects that can already be controlled under the setting cover politics, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules require content makers to tag “realistic” AI-generated content, and it prohibits malicious AI impersonations of public figures or emergencies. Any believable AI-generated clip that is without a tag can be removed under its community policies.
Additionally, the service will now attach an “AI-made” watermark to content created with its built-in AI features, or detected by an industry-wide initiative for spotting AI-generated material. This step is intended to stop users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is furthermore establishing a $2 million educational fund for specialists and institutions to create educational content about responsible artificial intelligence. This project will benefit non-profit groups focused on training programming and robotics.
Moderation Strategy
The video-sharing app has supported its content review process, following controversy over intentions to lay off numerous content moderators in Britain. TikTok is planning to cut 439 jobs in its trust and safety department in London, with worker representatives and online safety experts expressing worry that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but AI can safeguard staff by removing the most graphic content prior to it has to be seen by people. TikTok reported a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to intervention by its machine learning processes.
It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”